Well,…at least with respect to PURPOSE and the very PERSONAL side of this whole discussion. With 52+ years in the semiconductor industry, and the last 20+ deeply engaged in the global aspect known most generally as “selling” there have been “thousands” of wonderful conversations with truly talented people from all over the globe.  For the […]

Purpose has a number of meanings with respect to our service of others. ON purpose, in this case, means doing something with very definite intent, not accidental, clearly planned and executed. WITH purpose, in our thinking here means having very clear reasoning behind WHY we are doing what we are doing. This must be a […]

Definitely…on PURPOSE!!! For real? Yep.  What we do and do well is where we are intentional, focused, and clear as to WHY we are doing it.  It’s called having a PURPOSE. There are a number of perspectives to PURPOSE. Whether individual, team, organization, or nation, a sense of PURPOSE is essential to commitment and success. […]

To SERVE without reserve is the focus! Technology and products are the lifeblood of what we do as companies.  Amazing products and leading technologies are the mainstays of competitiveness in todays extremely rapidly changing world.  They are the “table stakes” in the game today.  AND they are not enough on their own to win the […]

To SERVE is to give freely of yourself! To SERVE “really well” requires intent, focus, and perseverance. To SERVE really well says that we will SERVE relentlessly, SERVE endlessly, SERVE without reserve! Relentless is a great word. It means that we do it aggressively, with intent, with an eye to getting the most done and […]