LEADING & COACHING SALES PROFESSIONALS TO SUCCESS AND RELEVANCE

Mitch Little is driven to co-create value. He started in the days when salespeople were the kings and queens of data, and every customer was glad to see them.  For over two decades he lead the Microchip worldwide sales and applications team, the only non-commissioned sales team in the semiconductor industry. His experience has included serving 125,000 clients in nearly every country on the globe.  As of December of 2021, Microchip posted its 125th consecutive quarter of profitability, a record unmatched by any other company in the industry.

LEADING & COACHING SALES PROFESSIONALS TO SUCCESS AND RELEVANCE

Mitch Little is driven to co-create value. He started in the days when salespeople were the kings and queens of data, and every customer was glad to see them.  For over two decades he lead the Microchip worldwide sales and applications team, the only non-commissioned sales team in the semiconductor industry. His experience has included serving 125,000 clients in nearly every country on the globe.  As of December of 2021, Microchip posted its 125th consecutive quarter of profitability, a record unmatched by any other company in the industry.

The Blog

Irregular and Irreverent Thoughts from a Sales Fanatic

If You Are Lost… Grab Your MAP!

If You Are Lost… Grab Your MAP!

We can MAP the journey to profitability in a new product introduction with a client. That is something that most don’t do. Here is the story of the process that we can help them deploy…. A challenge that has existed since the beginning of creating new products by...

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Understand this… Because You CARE!

Understand this… Because You CARE!

“Nothing in life is to be feared. It is only to be UNDERSTOOD”. – Marie Curie… …a quote for today from a hundred years ago! There are a lot of thoughts about the art of UNDERSTANDING. Two of the best quotes from others are…. “Listening is not understanding the words...

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There is ALWAYS time to UNDERSTAND!

There is ALWAYS time to UNDERSTAND!

There is ALWAYS time to UNDERSTAND! Make it your first action. UNDERSTANDING comes from doing the work….and having VERY clear 2-Way conversations. From a motivation of CARING, we take the great amount of time and preparation needed to dig into the PROCESS of...

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The Book

Some books are based on academic research or extensive data collection and analysis or psychology and theory. This is a book grounded in the real-life experience of working in the trenches of business-to-business complex sales. We will be sharing with you what we have lived and learned ourselves.

All the profits from the book will be donated to charity water.org

About Me

With over five decades in the electronics industry, Mitch Little has led global engineering, marketing, and sales teams both small and large, startup and mature. He was a part of Microchip Technology from 1989 and went on to lead several product business units and the worldwide sales and applications team of the $40+ Billion market cap company, the only non-commissioned sales team in the industry.