LEADING & COACHING SALES PROFESSIONALS TO SUCCESS AND RELEVANCE

Mitch Little is driven to create value. He started in the days when salespeople were the kings and queens of data, and every customer was glad to see them. Today, he leads the Microchip worldwide sales and application team, the only non-commissioned sales team in the industry. As of December of 2019, Microchip posted its 117th consecutive quarter of profitability, a record unmatched by any other company in the industry

LEADING & COACHING SALES PROFESSIONALS TO SUCCESS AND RELEVANCE

Mitch Little is driven to create value. He started in the days when salespeople were the kings and queens of data, and every customer was glad to see them. Today, he leads the Microchip worldwide sales and application team, the only non-commissioned sales team in the industry. As of December of 2019, Microchip posted its 117th consecutive quarter of profitability, a record unmatched by any other company in the industry

The Blog

Irregular and Irreverent Thoughts from a Sales Fanatic

Viva la C.U.S.P.

Viva la C.U.S.P.

Going werewolf hunting? I ran across an old term the other day that had been “reborn”. A salesperson was talking to a product person within their company and they were asking for the product person to simplify things for them and give them the one “silver bullet”....

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Making It REAL!

Making It REAL!

Closing the concept of PURPOSE, we offer up some fundamental summary thoughts about what it REALLY all means. How do you make this personal? How do you serve your clients with INTENTIONAL PURPOSE? And with all things SHIFTABILITY in nature we make it actionable…...

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Purposefully on Purpose!

Purposefully on Purpose!

This week we will dive into Shiftability and reach a bit of a personal conclusion on PURPOSE. Next week I will wrap this all up with a key point summary and actions that YOU can take to put this to work…. OK, LET’s ROLL! Mitch From Shiftability comes more about...

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The Book

Some books are based on academic research or extensive data collection and analysis or psychology and theory. This is a book grounded in the real-life experience of working in the trenches of business-to-business complex sales. We will be sharing with you what we have lived and learned ourselves.

All the profits from the book will be donated to charity water.org

About Me

With over four decades in the electronics industry, Mitch Little has led global engineering, marketing and sales teams both small and large, startup and mature. He has been a part of Microchip Technology since 1989 and now leads the worldwide sales and applications team of the $10+ Billion market cap company, the only non-commissioned sales team in the industry. As of December of 2019, Microchip posted its 117th consecutive quarter of profitability, a record unmatched by any other company in the industry.