LEADING & COACHING SALES PROFESSIONALS TO SUCCESS AND RELEVANCE

Mitch Little is driven to create value. He started in the days when salespeople were the kings and queens of data, and every customer was glad to see them. Today, he leads the Microchip worldwide sales and application team, the only non-commissioned sales team in the industry. As of December of 2019, Microchip posted its 117th consecutive quarter of profitability, a record unmatched by any other company in the industry

LEADING & COACHING SALES PROFESSIONALS TO SUCCESS AND RELEVANCE

Mitch Little is driven to create value. He started in the days when salespeople were the kings and queens of data, and every customer was glad to see them. Today, he leads the Microchip worldwide sales and application team, the only non-commissioned sales team in the industry. As of December of 2019, Microchip posted its 117th consecutive quarter of profitability, a record unmatched by any other company in the industry

The Blog

Irregular and Irreverent Thoughts from a Sales Fanatic

You Make A Difference!

You Make A Difference!

Care because it matters, your difference MAKES a difference! Below is an internal message that I sent out this week to our WW Client Engagement team. I typically send out one of these each week and have been doing so for a LONG time. This one is a bit different and...

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Make A Difference

Make A Difference

Dragons and tigers… oh my! A small secret, only known to a few hundred people, is that I am a fan of tattoos. Which means I have several..well make that many. It started about 25+ years ago when I was looking for something to remind me each day of the challenge that I...

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Communication Is So Difficult… or is it?

Communication Is So Difficult… or is it?

The answer would seemingly be yes…it’s tough to communicate clearly with others…especially when you aren’t clear in your own head about what you wish to convey. The various challenges in a conversation look like this… - This is what I meant…- This is what I said…-...

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The Book

Some books are based on academic research or extensive data collection and analysis or psychology and theory. This is a book grounded in the real-life experience of working in the trenches of business-to-business complex sales. We will be sharing with you what we have lived and learned ourselves.

All the profits from the book will be donated to charity water.org

About Me

With over four decades in the electronics industry, Mitch Little has led global engineering, marketing and sales teams both small and large, startup and mature. He has been a part of Microchip Technology since 1989 and now leads the worldwide sales and applications team of the $10+ Billion market cap company, the only non-commissioned sales team in the industry. As of December of 2019, Microchip posted its 117th consecutive quarter of profitability, a record unmatched by any other company in the industry.