Is it really all that simple?…..YES! That does not mean it’s easy!! Caring is simple…it’s just not always easy to do. Understanding is simple…it’s just not always easy to do. Serving is simple…it’s just not easy to do, and doing it with Purpose is tough…plain and simple. If we are to succeed at serving others […]

Over the last many weeks we have covered the detailed perspectives of CUSP. I have been writing about it and talking about it for the last several years. It is a hope for you that this has all made good common sense and you are willing to dive in and “give it a try”. A […]

Below you will find an email that I sent out to our Microchip WW Client Engagement team this weekend. I typically send an email to the global team each week. Most times I am referencing something with respect to the CSUP thread that has been covered here. The message below talks about a concept that […]

Well,…at least with respect to PURPOSE and the very PERSONAL side of this whole discussion. With 52+ years in the semiconductor industry, and the last 20+ deeply engaged in the global aspect known most generally as “selling” there have been “thousands” of wonderful conversations with truly talented people from all over the globe.  For the […]

Purpose has a number of meanings with respect to our service of others. ON purpose, in this case, means doing something with very definite intent, not accidental, clearly planned and executed. WITH purpose, in our thinking here means having very clear reasoning behind WHY we are doing what we are doing. This must be a […]