Recent Articles

May 10, 2022
It Only Takes One Word!

We have said many times that “words are everything”! A single word misused, misspoken, or misinterpreted, can do more harm than almost anything else. Often that failure goes totally unnoticed by the person that used the word. In terms of effective communication, it is the responsibility of the “transmitter” to ensure complete and full understanding […]

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May 3, 2022

Is it really all that simple?…..YES! That does not mean it’s easy!! Caring is simple…it’s just not always easy to do. Understanding is simple…it’s just not always easy to do. Serving is simple…it’s just not easy to do, and doing it with Purpose is tough…plain and simple. If we are to succeed at serving others […]

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April 25, 2022
CUSP From The Heart!

Over the last many weeks we have covered the detailed perspectives of CUSP. I have been writing about it and talking about it for the last several years. It is a hope for you that this has all made good common sense and you are willing to dive in and “give it a try”. A […]

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April 12, 2022
The Good, the Bad, and the Ugly

Below you will find an email that I sent out to our Microchip WW Client Engagement team this weekend. I typically send an email to the global team each week. Most times I am referencing something with respect to the CSUP thread that has been covered here. The message below talks about a concept that […]

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April 5, 2022
So…Let’s Get PERSONAL...Really!

Well,…at least with respect to PURPOSE and the very PERSONAL side of this whole discussion. With 52+ years in the semiconductor industry, and the last 20+ deeply engaged in the global aspect known most generally as “selling” there have been “thousands” of wonderful conversations with truly talented people from all over the globe.  For the […]

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