To the WW Client Engagement team; Why do I care how much YOU care? That was the question I ended with last week! This may be my shortest blog ever…the answer is not too complex. I care how much you care because I believe that we ALL can make a difference in the lives of […]

TIME for CARING! WHY do I CARE? Caring has been the subject of my thinking and writing for quite a while now. It goes back to understanding what truly motivates people and what motivates me. Somewhere along the line of working with thousands of “sales” people across every continent (well, not counting our penguin colleagues […]

To Care, or not to Care, that is the question! Or is it? The real question is first WHY should I care? We’ll get to that. Let’s start with a bit of a reframe. The list of all of the leading “sales processes” discussed earlier all have a common theme…selling. Here is where we take […]

THE PROLOGUE -------------------------- And so it began, the search for the best “sales process” that solved all the world's challenges and brought prosperity to humankind. In the early 20s, 30s, 40s, and 50s selling went through a number of evolutions from Snake Oil salespeople to pyramid selling to mood selling, barrier selling, and the great […]

Let’s go back to basics…. CUSP! And so it goes…. CARE greatly, UNDERSTAND deeply, SERVE endlessly, with PURPOSE! Now, let’s dive into one very deep aspect of it all…. To SERVE! Let’s start off with a few of the greatest quotes of all time on this topic. Notice the powerhouse names taking these positions. “The […]