If I Only Had A BRAIN!

If I Only Had A BRAIN!

If I Only Had A BRAIN! Continuing on our journey to OZ from last week we find ourselves in the company of another wonderful character… the Scarecrow.  Along the trip to see the great OZ the scarecrow and Dorothy have lots of time to sing, dance, and talk.  One of the...
If I Only Had A Heart!

If I Only Had A Heart!

If I Only Had A Heart! In the movie, The Wizard of OZ (and I know that I can not assume you all have seen it, but I did grow up with it and the scary flying monkeys) there is a very special Tin Man. In the journey to Oz, the Tin Man is in search of a heart that had...
The ART of the 2-Way Conversation

The ART of the 2-Way Conversation

The ART of the 2-Way Conversation For most of our B2B sales lives, we have been thrown new products with a list of features and benefits over the wall and the client engagement teams have had to translate all of that “stuff” into conversations that matter to our...