by Mitch Little | Jun 17, 2016 | Sales, Shift
For the last 30 years or so in the semiconductor industry we have sold a concept that might just have been wrong! This is a mindset shift that we can make now and that could easily have been of great positive impact had we recognized it much earlier. And this shift in...
by Mitch Little | Nov 17, 2015 | Sales, Shift
Nobody cares how much you know, until they know how much you care. – Theodore Roosevelt As sales people our past success over several decades has been driven by data – data in the form of what we KNEW. Our success in “selling” was once based on the...
by Mitch Little | Oct 5, 2015 | Sales, Shift
In the beginning there were people who made stuff and people who needed stuff. Then there were the peddlers of stuff who helped the makers and the buyers find each other. The peddlers of stuff were very successful for hundreds of years, because both the makers and...