I ran across an individual this week that was struggling during our Covid challenged times with why they were doing what they were doing. They said that they were struggling with feeling a sense of purpose these days. It felt like they had lost their real reason for working so darned hard. We spent a […]

Really. Is that the best question we can ask? Sure seems like it. I chat with other sales leaders and gurus in our occupation and I hear a term that makes me shudder… Deal Review. Now, I have been around this world for nearly 7 decades, and this term is not new to me. Sadly, […]

And let's start right off with that does NOT mean we can BUY our way into a winning position. The lowest price equates to LOWEST value in most cases. I sadly see it every day. Our products and services are all world-class. Our deliveries are competitive. Our prices are in line with what the world […]

I decided to go back to what I was writing years ago and see if it all still made sense. And from nearly 6 years ago here is what I found…. I love that even then the thinking of CUSP was at the core. CUSP CARE greatly, UNDERSTAND deeply, SERVE endlessly, with PURPOSE. OK. LET’s […]

Are you curious? If you are a curious sort, just that question alone should have got your attention. The reality is that curiosity did NOT kill the cat… IT MADE THE SALE! We have all had great conversations with people that flowed well and seemed to go on and on. And we have had the […]