I decided to go back to what I was writing years ago and see if it all still made sense. And from nearly 6 years ago here is what I found…. I love that even then the thinking of CUSP was at the core. CUSP CARE greatly, UNDERSTAND deeply, SERVE endlessly, with PURPOSE. OK. LET’s […]

Are you curious? If you are a curious sort, just that question alone should have got your attention. The reality is that curiosity did NOT kill the cat… IT MADE THE SALE! We have all had great conversations with people that flowed well and seemed to go on and on. And we have had the […]

The BIG 2 questions… they are not what you think they are! My lovely wife and I raised 5 kids while we were both working. That was a long time ago. And ALL of them were quite inquisitive. The top question of every road trip was of course… “are we there yet?” But the dominant […]

…in the words of one of the top organizational psychologists around today… Adam Grant. Adam is a brilliant guy and a wonderful author. His book, Think Again: The Power of Knowing What You Don’t Know, is a great piece about understanding. Give it a read. In an opinion article that Adam just published in the […]

EVERY DAY! It’s crystal clear…. Or is it? It is crystal clear to me….so why can’t everyone else see it? That was the thought that kept coming to mind the other day as I spoke with some really bright leaders in sales and business. The thinking that got us here REALLY might not be the […]