It’s been a while since I offered up my 5 decades of learning to the task of sharing my thoughts. 50 years of serving people, through “selling”. And while a lot has changed, over time, one key remains. Human-to-human interaction is still the best way ever to solve the most complex of challenges. A.I.-generated outbound creates marvelous work that generates ever-decreasing responses. A.I.-generated communications sound great. Well-crafted, beautifully written prose that any English teacher would love to see.
BUT, sooner or later, the written words must stop, and at least for today, a conversation with people must take place if anything is to happen from the words created…. Or NOT!
So THE question is; do you CARE?
Do you CARE enough to really make a difference with someone?
Do you CARE enough to be serving others in ways no one else will?
Do you really CARE about your family and your team?
Do you really CARE enough to BE someone different? BE, not just DO!
You want to know the answers to each of those questions, do you really CARE to know the truth? If you do, then the answers come from each of those people that you are serving above….ASK THEM, about YOU? Get real, ask them, no bs…find out, or go elsewhere, because to really do the fine art of what most people call “selling”, can only be done from the heart and the soul, not scripted, no AI, just people… CARING.
If you CARE or want to CARE more, there are answers.
As I write this, brilliant people are creating wonderful works on the function of selling. Very well done, all! Brilliant things are being shown us on the function of the brain, the chaotic thinking of the typical dysfunctional processes at play, and the pure craziness of the human “process.
Today, we have new ways of tackling the age-old problem, with and without A.I. Great ways to reframe our attack on the “pipeline”. Pick one, combine them all….you will create wonders. DO it!!! AND….
You MUST create a true CARING link BEFORE any other communication of any kind will be heard or matter. You must truly CARE about the people you serve. They will listen genuinely, nod politely, accept plans willingly, and do NOTHING, until they understand how much you care about them and their very specific and very personal problems, needs, and wants. And this must be done from your heart and soul and seen by everyone. This is really tough stuff, and incredibly powerful in creating bonds that last forever. Yep this is human emotions at work, not CRMs and A.I. generated “sales” plans.
AND it is the only way you can make a difference in ways that those you serve will value and forever serve in return.
The good news is that there are 3 people that I know who can help you tackle this if you choose. All 3 are the best in the world at doing work like this. They are:
Hendre Coetzee
David Brock
Brent Adamson
A simple search will give you all the contact information needed.
And of course, as always, the choice is yours: get to CARING, or don’t. You will find that if you don’t care, neither will your “customers”.
As always,
CARE greatly
UNDERSTAND deeply,
SERVE endlessly, with
PURPOSE
Mitch Little
