There is ALWAYS time to UNDERSTAND!

Jan 10, 2022

There is ALWAYS time to UNDERSTAND!

Make it your first action.

UNDERSTANDING comes from doing the work….and having VERY clear 2-Way conversations. From a motivation of CARING, we take the great amount of time and preparation needed to dig into the PROCESS of UNDERSTANDING. The outcome is less important than the process. Through the well-developed process, we co-create outcomes that matter. You don’t start with a focus on the outcome. In fact, you don’t really even go there. Our process of research, inquiry, exploration, and co-creation of excellence is where we spend our precious time. Process matters the most!.

A T-Shirt was recently seen with the following on it…


Meaning, the process is greater than the outcome. And in this respect, this was being worn by and reflecting the attitude of a HIGHLY trained life and death-focused individual. No small point considering the stakes that were at play.

In our engineering world of semiconductors, there are many brilliant people that have spoken to the process first perspective. One of the most prominent is W. Edmonds Deming. One of his quotes is “we must work on our process, not the outcome of our processes.” His most telling statement is “if you can’t describe what you are doing as a process, you don’t know what you are doing?”

From another sage, Dr. Eric Thomas comes the sentiment, “Fall in love with the process, and the results will come!”

Process is greater than outcome, and the process of UNDERSTANDING is a specific process that can be outlined, executed, embraced, and loved.

Next week we will dig into a specific UNDERSTANDING process that will demonstrate the power of the SME (Subject Matter Expert) in the process of serving a client. There is a direct correlation between the amount of SME time that you spend with a client (or teammate) that will determine the outcome’s success. PROCESS of SME utilization! And we all have them at our disposal for co-creating excellence.

So, in the meantime… think about what you are doing and see if you can describe your actions with the following leading words…. What I am doing is the PROCESS OF….

OK, LET’S ROLL! (the process of getting going NOW!)


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