Let’s Go Back To Basics…. CUSP!

Nov 15, 2021

Let’s Go Back To Basics…. CUSP!

Let’s go back to basics…. CUSP! And so it goes….

CARE greatly,
SERVE endlessly, with

Now, let’s dive into one very deep aspect of it all…. To SERVE!

Let’s start off with a few of the greatest quotes of all time on this topic. Notice the powerhouse names taking these positions.

“The essence of life is to serve others and do good.” – Aristotle

“The best way to find yourself is to lose yourself in the service of others.” – Mahatma Ghandi

“Serving others prepares you to lead others.” – Jim George

“I don’t know what your destiny will be, but one thing I do know: the only ones among you will be really happy are those who have sought and found how to serve.” – Albert Schwietzer

“Only a life lived in the service to others is worth living.” – Albert Einstein

“Service to others is the rent you pay for your room here on earth.” – Muhammad Ali

Great variations on the theme of serving others. And now let’s take it a bit further down the CUSP trail. In that sense we say…SERVE endlessly. That is a key to making this entire “servant selling” concept work. And behind that is one really huge caveat. Not only do we start our client engagement with the objective of serving them to solve their needs, but we continue that theme throughout the entire engagement, project by project, challenge by challenge, beginning to end.

And we must do so without expectations and limitations. That is best phrased by the concept of “SERVE WITHOUT RESERVE”. Said in other words, do not limit your service. Do not preconceive what you need to do to serve well… ASK the client! You ask because you CARE and you seek to UNDERSTAND. Stay true to the 4 keys to creating client success (CUSP) and you will not fail. You will learn, you will co-create, you will enable others into the greatness of their own, you will serve without reserve.

To do this well requires preparation, planning, study, listening, learning, and a lot of hard work.

To close, another quote. From General Colin Powell. “There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”

This applies completely to the success in serving our client, our team, our family, our church, or our community.

OK, LET’S ROLL…. And let’s get deep into SERVING!


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