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Mitch Little is driven to co-create value. He started in the days when salespeople were the kings and queens of data, and every customer was glad to see them. For over two decades he lead the Microchip worldwide sales and applications team, the only non-commissioned sales team in the semiconductor industry. His experience has included serving 125,000 clients in nearly every country on the globe. As of December of 2021, Microchip posted its 125th consecutive quarter of profitability, a record unmatched by any other company in the industry.
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Mitch Little is driven to co-create value. He started in the days when salespeople were the kings and queens of data, and every customer was glad to see them. For over two decades he lead the Microchip worldwide sales and applications team, the only non-commissioned sales team in the semiconductor industry. His experience has included serving 125,000 clients in nearly every country on the globe. As of December of 2021, Microchip posted its 125th consecutive quarter of profitability, a record unmatched by any other company in the industry.
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Irregular and Irreverent Thoughts from a Sales Fanatic
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Some books are based on academic research or extensive data collection and analysis or psychology and theory. This is a book grounded in the real-life experience of working in the trenches of business-to-business complex sales. We will be sharing with you what we have lived and learned ourselves.
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With over five decades in the electronics industry, Mitch Little has led global engineering, marketing, and sales teams both small and large, startup and mature. He was a part of Microchip Technology from 1989 and went on to lead several product business units and the worldwide sales and applications team of the $40+ Billion market cap company, the only non-commissioned sales team in the industry.
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