This month I’m deep in wrapping up the manuscript for the book I’m writing with my friend and colleague Hendre Coetzee. We are expecting that ShiftAbility: The Mindset and Skillset You Need to Excel in Sales Today will be launching in a couple of months – stay tuned for more news on that! Throughout the […]

We just wrapped our third Sales and Applications Boot Camp training of the year and will start the fourth one in a week. Boot Camp is two weeks of intensive training for about 70 members of our worldwide sales and apps team at a time. And it is intense! We have been doing Boot Camp […]

Last blog, we talked about the value of delivering insight and how it needs to be tailored to the specific client you are working with. The best of all outcomes are achieved when you, as a serving professional, actually co-create insight that applies to a specific person within the client. It applies to that person […]

“Insight” is an important word in sales today. In today’s world of commoditized products with little differentiation, being able to deliver unique and valuable insight to your clients is what is going to set you apart from the competition. Insight is a central part of the Total Benefit of Ownership conversation I wrote about in […]

For the last 30 years or so in the semiconductor industry we have sold a concept that might just have been wrong! This is a mindset shift that we can make now and that could easily have been of great positive impact had we recognized it much earlier. And this shift in thinking that I […]