About

Learn More About Mitch Little

 

With over five decades in the electronics industry, Mitch Little has led global engineering, marketing, and sales teams both small and large, startup and mature. He was a part of Microchip Technology from 1989 led several product business units and went on to lead the worldwide sales and applications team of the $40+ Billion market cap company, the only non-commissioned sales team in the industry. As of December of 2021, Microchip went on to post its 125th consecutive quarter of profitability, a record unmatched by any other company in the industry.

Mitch started as an engineer repairing audio electronic systems across the US then went on to help design and build micro-controller-based systems for the restaurant industry. That was more than four decades ago and in each one of those next ten-year blocks, he confronted all-new challenges, sources of information, and major changes in the industry. Mitch has always been driven to co-create value and focused on continuous improvement that embraces a blend of methodologies to be employed as a situation demands.

Mitch has a Bachelor of Science – Electronic Technology degree. After joining Microchip Technology in 1989 he went on to hold several Vice President positions in the product line business units and sales leadership and was a Section 16 Officer of the company. He had been VP Worldwide Sales and Application Engineering from July 2000, leading the only non-commissioned sales team in the industry. In 2006 he won the Worldwide V.P. of the Year Sales Award from Selling Power Magazine. For six years in a row, Microchip Technology was recognized as one of the TOP 50 companies to sell for by Selling Power magazine.