LEADING & COACHING SALES PROFESSIONALS TO SUCCESS AND RELEVANCE

Mitch Little is driven to co-create value. He started in the days when salespeople were the kings and queens of data, and every customer was glad to see them.  For over two decades he lead the Microchip worldwide sales and applications team, the only non-commissioned sales team in the semiconductor industry. His experience has included serving 125,000 clients in nearly every country on the globe.  As of December of 2021, Microchip posted its 125th consecutive quarter of profitability, a record unmatched by any other company in the industry.

LEADING & COACHING SALES PROFESSIONALS TO SUCCESS AND RELEVANCE

Mitch Little is driven to co-create value. He started in the days when salespeople were the kings and queens of data, and every customer was glad to see them.  For over two decades he lead the Microchip worldwide sales and applications team, the only non-commissioned sales team in the semiconductor industry. His experience has included serving 125,000 clients in nearly every country on the globe.  As of December of 2021, Microchip posted its 125th consecutive quarter of profitability, a record unmatched by any other company in the industry.

The Blog

Irregular and Irreverent Thoughts from a Sales Fanatic

The Encore Blog

The Encore Blog

The ENCORE blog! As of June 2, 2022 the employment of Mitch Little as Sr. Vice President -WW Client Engagement at Microchip Technology Inc is DONE! The typical term for this change would be “retirement”. The better term for where we go next is into my “encore” career...

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It Only Takes One Word!

It Only Takes One Word!

We have said many times that “words are everything”! A single word misused, misspoken, or misinterpreted, can do more harm than almost anything else. Often that failure goes totally unnoticed by the person that used the word. In terms of effective communication, it is...

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EXCELLENCE in SERVING!

EXCELLENCE in SERVING!

Is it really all that simple?…..YES! That does not mean it’s easy!! Caring is simple…it’s just not always easy to do. Understanding is simple…it’s just not always easy to do. Serving is simple…it’s just not easy to do, and doing it with Purpose is tough…plain and...

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The Book

Some books are based on academic research or extensive data collection and analysis or psychology and theory. This is a book grounded in the real-life experience of working in the trenches of business-to-business complex sales. We will be sharing with you what we have lived and learned ourselves.

All the profits from the book will be donated to charity water.org

About Me

With over five decades in the electronics industry, Mitch Little has led global engineering, marketing, and sales teams both small and large, startup and mature. He was a part of Microchip Technology from 1989 and went on to lead several product business units and the worldwide sales and applications team of the $40+ Billion market cap company, the only non-commissioned sales team in the industry.